Your domain name is the core component of your online presence—the address of a piece of online real estate that belongs only to you or your business. Choosing the right domain name and registering it are essential first steps for securing your company’s online home, but they’re not the only ones.
To stay updated and secure, a domain needs ongoing management, whether it’s a single domain owned by a new entrepreneur or part of a large portfolio of domains owned by a large corporation. Every domain name owner needs to practice some form of domain management—and a wide range of domain management services and tools can help users with tasks ranging from keeping domains updated and secure to tracking performance with sophisticated analytics.
Because businesses of all sizes often buy multiple related domain names with different extensions, they can end up with a large portfolio of domains, some of which may lie dormant for long periods of time or never be used at all. Others may be associated with different name servers or with hosting accounts that have varying terms of renewal. To manage a large and diverse collection of domains, corporate users may turn to domain management services, which offer a variety of service plans for tracking and maintaining all the active and inactive domains in the portfolio.
Domain management services use their own suite of domain management tools to handle domain registrations and renewals, review the portfolio and delete unused and unneeded domains, and maintain domain security. With sophisticated analytics for tracking unauthorized uses, site performance, and other key metrics, these services can work with clients to address issues and make changes to existing domains or the portfolio as a whole. While domain management services are widely used by larger businesses, they can also be a useful solution for busy domain owners running small- or medium-sized – businesses, or even individuals who don’t want to manage domains themselves